

On page one of Ghostbusters 101 #5, panel 1, an Ecto Cooler pouch with a straw makes a non-canon cameo as the beer tap above Paul Feig's visible hand.On page 12 of Ghostbusters 101 #3, in panel 3, on the far right, on the kitchen counter is the Hi C Citrus Cooler, the precursor to the Ecto Cooler.On page 12 of Ghostbusters 101 #2, the teenagers have Citrus Coolers, circa 1969, the original versions and predecessors to the Ecto Cooler drink.
ECTO COOLER HI C CRACKER
ECTO COOLER HI C MOVIE
On May 30, 2016, it was reported ads for Ecto Cooler were seen in a movie theater. It will be sold exclusively in the United States of America. Fans were instructed follow on Twitter and Ecto Cooler on Facebook.

Fans can enter for a chance to win it before it is available for purchase. There will be a contest held up until May 30. The cans are specially printed using thermal ink that turns an eerie shade of slime green when the product inside is cold. It will be sold in packs of 6-ounce juice boxes or 11.5-ounce aluminum cans. On April 25, 2016, it was announced Ecto Cooler would be available for a limited time beginning on May 30. The new can did not feature the iconic Slimer, but notes the 2016 film and has a green slime motif.

Then appearing on eBay on Februwas a prototype can. On September 15, 2015, Coca-Cola filed to renew the Ecto Cooler trademark. In 2007, Crazy Citrus Cooler was discontinued. In 2006, Shoutin' Orange Tangergreen was renamed Crazy Citrus Cooler. While it didn't taste any different, it did change to a yellowish green. During the Shoutin' Orange Tangergreen era the formula was changed along with the rest of the line of HI-C drinks to a "Won't Stain" formula. The product was still noted as ecto cool on many store receipts. Slimer was replaced on the packaging by a similar-looking blob of lips. Slimer left the box sometime around 1997, but Minute Maid did not discontinue the product until 2001, at which point it was renamed Shoutin' Orange Tangergreen. The drink did surprisingly well in some markets and continued way beyond The Real Ghostbusters run. It is notable that Ecto Cooler was made in light of Ghostbusters II, which was in theaters when released. It was a repurpose of a Hi-C's “Citrus Cooler”, which had been around since the 60's. In 1989, HI-C released a new flavor fruit drink featuring a image of Slimer from The Real Ghostbusters called "Ecto Cooler".
